Padma ENT Care - Spit the habit away

Idea: Gutka is a type of betel quid and chewing tobacco. It is widely consumed in India. Using gutka is highly addictive and causes throat cancer. Gutka turns saliva bright red and is generally spat anywhere. Padma ENT Care created a hard-hitting awareness campaign to educate Gutka consumers about the harmful effects of chewing Gutka and to quit Gutka.

Headline: Eventually one day he might spit blood.

Bodycopy: He chews and spits Tobacco as a habit, but it causes cancer. Quit the habit to beat cancer.