Lürzer's Archive featured - Issue 230, 2025

The campaign for Sudhanva Healthcare was featured in Lürzer's Archive, one of the foremost advertising magazines in the world which features print and TV from around the world. The bi-monthly magazine for the advertising industry has a global circulation of 38,000.

Idea: "Life Easy". A campaign for Sudhanva Vaata Shamana. The series of print ads communicates how even experienced professionals in their respective fields may find some common tasks related to their work more difficult if they have a backache. Sudhanva Vaata Shamana helps cure their backache to make life easy.