Bharti AXA General Insurance - Pledge to donate organs
Lord Ganesh could live a second life because he received elephant’s head. The organs too can provide someone in need a second life and continue to function after life. During the auspicious festival of Ganesh Chaturthi Bharti AXA organised ‘Pledge to Donate Organs’ drive to give someone another chance to live. Hence by donating the organs the donor continues to live even after life. The campaign had teaser emailers and launch emailer.