Lürzer's Archive featured - Issue 3, 2023

The campaign was featured in Lürzer's Archive, one of the foremost advertising magazines in the world which features print and TV from around the world. The bi-monthly magazine for the advertising industry has a global circulation of 38,000.

Idea: "Have a good back day". Sudhanava Healthcare's Vaatha Shamana cures backache so that you can perform effortlessly and make it look easy even on tough day.