Lürzer's Archive featured - Issue 3, 2023

The campaign was featured in Lürzer's Archive, one of the foremost advertising magazines in the world which features print and TV from around the world. The bi-monthly magazine for the advertising industry has a global circulation of 38,000.

Idea: "What you hear matters". With Bengaluru turning urban jungle and the nearby jungles being encroached, the sight of wild animals is on increase and is a huge risk for the residents who venture out of their homes during night. Padma ENT Care created a campaign to bring awareness about hearing low-pitched sounds and to avoid unforeseen situations during night.